Rolex's early innovations in creating demand in an uncontested market space began exactly a century before the publishing of Blue Ocean Strategy in 2005. Through strategic foresight and a commitment to quality, Rolex disrupted the high-status pocket watch market and essentially established a new market for robust, high-precision wristwatches. By focusing on superlative accuracy and robustness, Rolex created a unique position that rendered traditional competition irrelevant. This proactive approach transformed consumer perceptions and set new standards for the watch industry, demonstrating the power of creating uncontested market spaces through innovation.
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